Established in 2004 to answer the demands of the Philippine market, Akari Lighting & Technology Corp. has since emerged as a leading provider in the local lighting and electrical industry. Then and now, sports development has been part of the brand’s thrust. PBA superstar Alvin Patrimonio was entrusted by the company to be its very first brand ambassador, followed by the evergreen Asi Taulava. More recently, the new generation’s UAAP superstars lent their faces to the brand, namely Kiefer Ravena, Jeron Teng and Michele Gumabao. Akari was also formerly the official lighting partner of the PBA. Its sister brand, Nxled, supported the UST Golden Tigresses in UAAP Season 78.
These days, Akari is tagged as the Adamson Soaring Falcons’ chief backer, both for its seniors men’s basketball and women’s volleyball teams. From being a financial benefactor in 2014, Akari took on a more active role as the basketball and volleyball teams’ manager in preparation for the UAAP Season 79.
Akari has strong empathy for the Soaring Falcons which is a UAAP underdog – a position the company found itself in when it started years ago in an industry dominated by giant foreign lighting brands. While Akari was able to rise above the odds by investing in marketing and product development, the company’s strategy of energizing the Falcons started with tapping new head coaches for both the men’s basketball and women’s volleyball teams.
Today, Akari is one of the top three lighting brands in the local market. Known for reliable and practical products that answer specific needs of consumers, Akari Lighting & Technology Corp. aims to be the Filipinos’ leading partner of choice in providing world-class LED lighting, electrical and energy-saving products.